What makes the concept of travel so appealing?

The idea of travel is universally attractive. From nineteenth century trailblazers like Thomas Cook and The Ritz, to today’s innovations such as TripAdvisor and Airbnb, the evolution of travel has made the opportunity for fun, engaging branding and marketing limitless.

Glamour and allure aside, travel is also a hugely competitive, multi-million dollar industry that marketers from all sectors can learn from. Whether it’s mass consumer travel, business, adventure travel or specialist and niche interest, the ‘escape’ industry has been impacted as much by technology as it has by the changing habits and desires of travellers themselves.

Providing valuable insight into this fascinating sector, the new book by Mark Tungate, The Escape Industry, explores the most famous and innovative travel brands and what has enabled them to survive the industry’s transformation since the start of the 21st century.

Embracing the digital transition for both consumers and providers, plus a ground-breaking report from the final frontier of space tourism, The Escape Industry is a lively read full of incidents, anecdotes and unexpected encounters. Whether you’re a marketing or branding professional, travel and tourism student, or simply interested in travel, this book will take you on a journey across the globe and to the heart of this rapidly changing business.

Claire Bridges, founder of Now Go Create and author of In Your Creative Element, praised the book, saying ‘Mark Tungate's brilliant book takes the reader on a grand tour of the history of the brands and experiences that have shaped the travel landscape we now take for granted.’

Jean-Pierre Soutric, Senior Vice President Sales and Marketing, Oetker Collection supported this: ‘Yesterday's world of travel - palatial hotels, elegant air transportation and class-act cruising - set standards of service and etiquette that have surprisingly survived to this day. But now guests and passengers require impeccable service and facilities in an atmosphere of no-tie freedom. Mark Tungate takes us on a fascinating journey through this evolution, via interviews with the proud heirs of the golden age of travel.’

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